The answer to that question really depends on personal preference. It also depends on the type of people you want to connect with.
What do I mean by this? It's said that you get better business connections on Linked In. Others argue that Twitter is the best. Then there's Pinterest, Instagram and the biggest of all - Facebook!
It can be overwhelming for sure!
Maybe the best one to start with is Facebook. Especially with it's reach and opportunity to connect with people from all over the world or your local marketplace too.
The Marketing Sparkie can certainly help to set up and optimise your social media profiles so they are more easily found. Because there are so many, you need to stand out and we can help you with that.
Facebook has made it easier to learn about and connect with people in their target market. In the Facebook ads Manager there is the Audience Insights, which can be used to find out more about their potential target market.
If you have more than 1,000 fans on your business page, Facebook shows you things like:
How often the people engage with ads and posts, their age and what type of device they are accessing Facebook with. It goes into more details like relationship status and whether they graduated from college. It's not individual people's information, but more about a group of people. This is all very useful to generate content, planning it and using Facebook to market your products and services.
Advertisers take advantage of the personal data that Facebook and it's partners have collected. This information is relevant to the audience you're targeting, but is only available for people with more than 1,000 unique fans.
You'll get access to online shopping habits, the size of the household, their income bracket, the car they drive and they will also know the people who see your ads.
There are many courses out there on Facebook marketing, or Twitter, Instagram or any other of the social media platforms. Using the right tools to get into these valuable resources is vital.
The first thing to do with any one of them is to set the accounts up the right way and that's where we come in.